Douglas holt is the founder and president of the cultural strategy group and was formerly a professor at harvard business school and the university of. The post was called douglas holt has come to save us all and he may well have pulled this off a second time with his latest book cultural strategy. Its a milestone that the authors go beyond the generic advice to simply pay attention to culture that most business books provide. Holt and others published cultural brand strategy find, read and cite all the research you need on researchgate. Holt i propose consumer culture strategy as a new subdiscipline of cct. Market innovation has long been dominated by the worldview of engineers and economists. Provides a six step strategy framework and seven cultural methods with application to consumer technologies, social enterprise, and business startups. Marketers originally thought that facebook, youtube, and twitter would let.
Consumer culture strategy toward cct research that impacts society douglas b. This thesis examines whether cultural branding and cultural strategy is widely applicable to all. In 2010, douglas holt and douglas cameron published a book about how to identify key trends in consumer ideologies and myths, and how to use these. Holt brands and branding branding has become one of the most important aspects of business strategy. Theoretical foundations humans rely on ideologies to anchor their identities. Innovative ideologies build breakthrough brands, written with douglas cameron. Using innovative ideologies to build breakthrough brands by douglas holt. Social media was supposed to usher in a golden age of branding. And many managers and business writers hold the view that branding is about the management of. Cultural brand strategy douglas holt ceo cultural strategy group. He has cofounder of the cultural marketing strategy. And it acknowledges that society is always changingdisruptions challenge accepted ideologies and create demand for new culture.
Cultural strategy douglas holt ceo cultural strategy group. Request pdf on jan 1, 2011, sofie moller bjerrisgaard and others. Branding is sometimes considered to be merely an advertising function. It is an important book in that it provides a specific model for integrating the power of culture into marketing strategy. Using innovative ideologies to build breakthrough brands. In particular, this chapter draws extensively from my book cultural strategy. They are today found in virtually every brand strategy neither arguments that. Pdf consumer culture strategy douglas holt academia. Douglas holt ceo cultural strategy group author how.
Douglas holt is the founder and president of the cultural strategy group and. Market leader summer 2003 35 branding douglas holt management. As a central feature of their digital strategy, companies made huge bets on what. Cultural strategy, by douglas cameron and douglas holt, was a simultaneously exciting and frustrating read for me. Monumentally dull though the title is cultural strategy, which holt coauthored with douglas cameron of amalgamated fame may well be one of the most important books on advertising.
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